1. Space Rental
- Retail Units: Leasing of permanent retail spaces for stores ranging from small boutiques to large anchor tenants.
- Kiosks and Carts: Short-term or seasonal leasing options for smaller vendors or temporary businesses.
- Pop-Up Shops: Temporary retail spaces for new product launches, market testing, or special promotions. (Sample photos that need graphic designer to design).
- Office Spaces: Some malls offer office spaces for businesses, especially those related to retail or service industries.
- Common Area Leasing: Renting out space in high-traffic common areas for promotional displays or temporary sales.
2. Advertising
- In-Mall Advertising: Placement of ads within the mall, including digital screens, banners, floor decals, and wall wraps.
- Directory Listings: Featuring stores in mall directories, both physical and digital, to enhance visibility.
- Website and App Listings: Advertising on the mall’s website or mobile app to reach online visitors.
- Social Media Promotions: Leveraging the mall’s social media platforms to promote stores, sales, and special offers.
- Email Marketing: Inclusion in mall newsletters or dedicated email blasts to the mall’s subscriber base.
- Event Sponsorships: Sponsoring mall events to gain exposure and attract targeted customer segments.
3. Events and Activations
- Product Launches: Hosting events for new product introductions or brand announcements.
- Seasonal Events: Organizing events around holidays or seasons, such as holiday markets, back-to-school fairs, or summer festivals.
- Promotional Events: Running sales events, contests, or giveaways to drive foot traffic and sales.
- Community Events: Facilitating events that engage the local community, like health fairs, charity drives, or cultural celebrations.
- Entertainment Activations: Arranging performances, fashion shows, or celebrity appearances to attract visitors.
- Interactive Experiences: Setting up experiential marketing activities, such as virtual reality experiences or interactive displays.
- Workshops and Classes: Offering educational or hobby-related sessions to engage visitors, like cooking classes, fitness workshops, or craft sessions.